When I got back from TAM 8, I wrote up my impressions of Phil Plait's speech. http://billtannica.blogspot.com/2010/07/tam8-watershed.html
The JREF has put up their video of that speech on their Vimeo site.
Phil Plait - Don't Be A Dick from JREF on Vimeo.
I want to encourage you to watch that speech, especially if you couldn't be there in person, and see if your interpretation is at all like mine.